
WHY SEOUL?
Seoul, the city where the new embraces the old
Seoul is riding a wave of creativity. From fashion to food, architecture to art, the city has become a creative haven for those looking to make their mark. It's packed with trendsetting residents who have helped create a future-proof city that still honors its distinctive past. Temples and skyscrapers mingle across the city while acclaimed chefs fuse bygone dishes with tasty new trends in South Korea's famed cuisine. It truly is a city built for the curious, for those who don't like to stand still.
Seoul is the ideal base for exploring all South Korea has to offer. It takes just an hour by plane to reach the city of Busan, the Miami of South Korea, and Jeju Island, which is famed for its sun-kissed beaches and volcanic landscapes. You’ll also benefit from excellent transport links to the famous Hwaseong Fortress (a UNESCO World Heritage Site in Suwon), Pocheon Art Valley (an idyllic park complex), and Mangswolsa Mountain Temple (an ancient Buddhist temple in the Namhansanseong Fortress).
CAFÉS
My favorite cafés in Seoul

Noop Cafe
A lively all-day café with an outdoor terrace that serves everything you could want from breakfast and brunch to evening cocktails.
Address:
Sinheung-ro 26-gil, 20 해방타워 5층
What I like about it
This is one of the best brunch spots in Seoul but if you go at any time of day there will be something delicious on the menu!

Thanks Nature Cafe
Everyone's favorite neighborhood cafe with a variety of breakfast and brunch options.
Address:
10 Hongik-ro
What I like about it
It's tiny! Not always easy to get a seat but it's such a cozy little place, the food is always tasty and the staff are so friendly.

Mouse Rabbit Coffee
This warm cozy cafe will take you from breakfast through to dinner with excellent coffee and locally-sourced wines.
Address:
Gwangjin District, Seoul, Corea del Sud
What I like about it
The owners are incredibly friendly and chatty. It has the best coffee in Seoul!